You might already know that innocent is owned by Coca Cola. We first started working with them in 2009, when they bought a 20% share in our business. Over the years, as we got to know them and they got to know us, Coke bought more shares, until 2013, when they took full ownership.
We have an interesting way of working with them, in that we run this business in the same way that we always have done, independently. We receive great support from Coke, and are proud to be a part of their company, but we are also very proud of this brand and business that we built from the ground up. And Coke are smart enough to know that innocent has a unique set of values and a really clear purpose that are fundamental to our future success.
So they let us get on with it.